Article: Nexium will get brilliant shade: Prilosec purple; Color strategy moving from heartburn drug to its successor.(AstraZeneca uses color to market drug)(Brief Article)

Article: Klemtner adds new Nexium to roster of meds; Shop's success ...
Advertising Age;  July 31, 2000 ;     700+ words ... ... Klemtner Advertising, New York, to handle the direct ... creative account for Nexium, the successor drug ... do the same thing for Nexium." The spokesman said ... Grey Healthcare Group, New York, had done some DTC work ... continue to handle the Nexium professional account ...

Article: FDA Approves Ulcer Drug Nexium
AP Online;  February 21, 2001 ;     280 words ... ... FDA Approves Ulcer Drug Nexium NEW YORK (AP) -- Shares of ... sell its new ulcer drug Nexium. AstraZeneca is counting ... the FDA had approved Nexium for heartburn and other ... 60 at 4 p.m. on the New York Stock Exchange. The ...

Article: Nexium; Linda Palczuk, brand manager, AstraZeneca.(Special ...
Advertising Age;  November 17, 2003 ;     700+ words ... ... the-counter in September-to Nexium. In 2001, Nexium generated $580 million in sales ... Groupe's Klemtner Advertising, New York, handles those efforts, which include ... campaigns in 2002, $192 million of it on Nexium.

Article: AstraZeneca fights suit's claims on Nexium ...
Chain Drug Review;  November 8, 2004 ;     700+ words ...NEW YORK -- AstraZeneca PLC has rejected ... billion-plus heartburn drug Nexium. Filed last month by the ... to convince consumers that Nexium was significantly better than ... counter last year. Volume of Nexium for the 12 months ended in ...

Article: Hispanics Find On-Line Solutions for Acid Reflux Disease; ...
PR Newswire;  September 9, 2004 ;     700+ words ... ... AstraZeneca, the makers of NEXIUM(R) (esomeprazole magnesium ... wishing to obtain it, and NEXIUM is pleased to support the availability ... Senior ePromotions Manager for NEXIUM. "We are thrilled to break ... U.S. markets, including New York, Chicago, San Francisco and ...

Article: Nexium setback makes AZ tumble; News in brief.
The Daily Mail (London, England);  May 10, 2005 ;     627 words ... ... stop prescribing its top-selling heartburn and ulcer drug Nexium to service men and women from this summer. AZ said that on ... chief executive to replace Michael Eisner. Wall Street IN New York the Dow Jones index closed 38.9 points up at 10,384.3 ...

Article: AstraZeneca's Nexium -esomeprazole- the first PPI proven ...
Business Wire;  June 19, 2003 ;     700+ words ... ... Heure et date de distribution, en cas d'embargo) (notate in either New York or Central European Time) (indiquer heure de New York ou heure de l'Europe centrale) ======================Distribution ...