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Article: THE MEN'S GROOMING MARKET.
- Article from:
- Household & Personal Products Industry
- Article date:
- October 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Rodman Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As more men admit to caring about their looks, manufacturers are noticing their potential as consumers.
IN THE MATURE PERSONAL care market, manufacturers are always looking for a new niche to help grow their business. Sometimes these niches are just a passing trend in the market but sometimes they turn into a constant, viable segment that manufacturers can depend on for the long term. As more men than ever before take the extra time to tend to their appearances, it looks like the men's grooming market is here to stay.
For a long time the men's grooming market basically only comprised razors and shaving cream. Therefore, men who were inclined to take ...