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Article: Sentimental Journey.(Wedding List)(Brief Article)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- October 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By knowing and understanding your customers, you will be celebrating anniversaries with them for years to come.
By saying "I do," the bride and groom commit themselves to each other. But there's no reason why their commitment to you, as your bridal customers, shouldn't continue just because the big day has drawn to a close. After all, once the wedding has come and gone, it's time for the anniversaries to begin. And couples looking for anniversary gifts will return to your shop because you were such a big help in pulling off their successful wedding. They'll come back not only to buy for themselves, but for their parents, other relatives, and friends, as well.
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