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Article: CBS seeing $150M.(in ad revenues for Super Bowl Sunday, including Survivor II)(Brief Article)(Statistical Data Included)
- Article from:
- Broadcasting & Cable
- Article date:
- November 6, 2000
- Author:
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Super Bowl Sunday and 'Survivor II' have top brass dreaming of golden ratings and revenue
CBS is expecting a big Super Bowl Sunday, to the tune of more than $150 million in ad sales, as it also reels in sponsors for Survivor II.
The inventory for both the Super Bowl and the son of Survivor is 80% sold, according to CBS Network Sales President Joe Abruzzese, who expects the Super Bowl to be 90% sold by Thanksgiving. CBS already has reason to give thanks, selling 30-second spots for $2.3 million or $2.4 million each, he says.
So CBS expects to top the $130 million ABC took in on the big game last January at $22 million per spot and approach the ...