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Article: FILA UPS RETAIL STAKE WITH GLOBAL FLAGSHIPS, UPDATED WEB SITE; E-COMMERCE SITE WILL `DOUBLE' AS SPORTS AND LIFESTYLE PORTAL.(Fila S.p.A.)(Brief Article)
- Article from:
- Footwear News
- Article date:
- October 30, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Get ready for a new global Fila flagship on the street and on the information superhighway.
Fila S.p.A., based in Biella, Italy, is readying its first full-price flagship store prototype while revamping its Web site to create a seamless retail presence around the world and the Web.
According to the firm, it is creating FilaNet. Inc., a subsidiary of Fila Holding S.p.A., to run its Internet business at fila.com. Fila, which already sells online in the United States, plans to begin selling in Europe on the Web next year.
"Our first priority is the United States and Canada," said Vicenzo Russi, CEO of the newly created FilaNet. Inc., ...