Article: 'Magic' Is Taking Another Shot at Inner-City Project.(Magic Johnson; Johnson Development Co.)(Brief Article)

Earvin "Magic" Johnson has once again joined the team negotiating to redevelop Santa Barbara Plaza in the Crenshaw District.

And with Johnson Development Co. on board, the project, once envisioned as a nondescript big-box power center, is being redesigned into a major entertainment destination reminiscent of Santa Monica's popular Third Street Promenade.

Jerde Partnership International Inc. of Universal City Walk fame has been brought in to design the project.

Initial plans call for the Santa Barbara Plaza site to be connected in some way with the Baldwin Hills-Crenshaw Plaza Mall and its popular Magic Johnson Theatres multiplex, located ...

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