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Article: Burger King(R) to Include Egames Software and Branded Browser In Big Kids Membership Kits.
- Article from:
- PR Newswire
- Article date:
- November 13, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Represents First Cross Marketing Agreement for eGames Branded Browser
LANGHORNE, Pa., Nov. 13 /PRNewswire/ --
eGames, Inc. (Nasdaq: EGAM) today announced that it has signed a promotional agreement with Alcone Marketing Group Inc. to include eGames software units in BURGER KING(R) Big Kids membership kits. This agreement is part of a promotional program being conducted by Alcone on behalf of Burger King Corporation, a subsidiary of Diageo (NYSE: DEO).
Under the terms of the agreement, Alcone has agreed to purchase and distribute eGames Family Friendly(TM) software games installed with a BURGER KING branded browser on a CD-ROM to new members of ...