|
|
Article: War of words spreads to letterbox deliveries.(Direct Marketing Association v. Royal Mail)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- October 23, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The DMA (UK) is angry about the Royal Mail's involvement with the Postal Preference Service, which has led to concerns about them acting in an anti-competitive manner and confusing consumers.
HANDS UP who would like to stop all direct mail, or as some frustrated consumers would say, 'junk mail', cramming up their post boxes? Now hands up who would like to control the direct mail that comes through their letter boxes -- wouldn't you like to be the first to hear about fantastic reductions on items that you feel passionately about -- cars, clothes, football.
This seemingly straightforward choice has turned into a complicated and hot-headed debate between ...