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Article: Detroit, in style; Detroit Motor Co.'s clothing line catches fire with club kids, rappers and automaker.(Brief Article)
- Article from:
- Crain's Detroit Business
- Article date:
- November 13, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Notorious Detroit rapper Eminem and Ford Motor Co. CEO Jac Nasser probably don't shop at the same clothing stores.
But they promote the same local apparel line.
Earlier this month at a trade show, Nasser's company unveiled a concept car model branded with a Detroit clothing designer's ``Made in Detroit'' logo, which Eminem has sported during recent appearances in Spin Magazine and on television.
``Made in Detroit'' is the trademark of Detroit Motor Co., a 10-year-old clothing designer based in a loft in Detroit's Eastern Market. Its target audience is the young, club-going crowd. The company, which for the first time ever expects annual revenue ...