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Article: What women want.(Brief Article)
- Article from:
- Wearables Business
- Article date:
- September 22, 2000
- Author:
CopyrightCOPYRIGHT 2000 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FINDING SOPHISTICATED WEARABLES IS MORE THAN A CASUAL CONCERN
The dilemma for women is what to wear to work. In a room of 10 different women, there may well be 10 different answers.
What do women want? Throughout eternity, everyone has had an opinion.
Women want love, the poets say. Women want a nice kitchen, Sears says. Women want it all, Ms magazine says. Women want me, Al Gore says.
The obvious answer is to ask a woman. But that's overly simplistic, as any woman knows.
Take the dilemma of what to wear to work. In a room of 10 different women, there may well be 10 different answers.
Darla Czech, director of ...