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Article: Make Good Use of the End-of-Year Holiday Season.(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- October 30, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By this time of year, you've probably already started to hear many professionals say, "We'd better hurry up and finish our marketing campaign for the year 2000, since everything stops after Thanksgiving."
I cringe when I encounter that attitude, because it means wasting valuable marketing opportunities. You can view the six weeks between Thanksgiving and New Year's as a total loss, or you can turn that month and a half into an extremely productive period.
If we all adopted the philosophy of writing off certain parts of the year, we could mark out a large percentage of our calendars. First, we would start with the several weeks around spring break. Then ...