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Article: Coca-Cola Foods enters not-from-concentrate orange juice market; Minute Maid Premium Choice set to debut in New England.
- Article from:
- PR Newswire
- Article date:
- May 19, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COCA-COLA FOODS ENTERS NOT-FROM-CONCENTRATE ORANGE JUICE MARKET
MINUTE MAID(R) PREMIUM CHOICE SET TO DEBUT IN NEW ENGLAND
BOSTON, May 19 /PRNewswire/ -- Coca-Cola Foods, makers of Minute Maid Orange Juice, today announced the introduction of Minute Maid Premium Choice Orange Juice into the Boston area. This announcement marks Coca-Cola Foods' entry into the increasingly important not- from-concentrate segment of the chilled, ready-to-serve orange juice market.
"As a part of our continuing leadership, the introduction of Premium Choice enhances the participation of Minute Maid in the increasingly popular chilled, ready-to-serve juice ...