Article: Plantation, Fla.-Based Call-Center Operator Acquires Cedar Rapids, Iowa, Firm.(Knight Ridder/Tribune Business News)

Nov. 15--Plantation-based Precision Response Corp., the giant call-center operator, just got a bit bigger.

Precision Response has acquired Access Direct, a rapidly growing company based in Cedars Rapids, Iowa. Terms of the all-cash deal weren't disclosed, but the deal boosts the number of Precision Response employees by 1,200 to 11,200.

Precision Response handles inbound customer-care calls for such clients as AT&T, American Express and Ticketmaster. The deal with Access Direct allows Precision Response to call its clients' customers to market new products and services.

"As more and more clients expand and include the Internet, the need to do ...

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