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Article: Market Research Reports: Off-the-Shelf & on the Web.(online sources)
- Article from:
- The Information Advisor
- Article date:
- October 1, 2000
CopyrightCOPYRIGHT 2000 Find/SVP. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Along-time reliable, source for business researchers are off-the-shelf market research reports. These in-depth studies, conducted by market research firms around the globe measure and analyze a particular industry, product or business trend. This article examines some new choices you have in locating these off-the-shelf reports on the Web.
A BIT OF BACKGROUND
What's in a market research report? While this varies, of course, there are certain elements found in most market research reports. Typically, you'll find market size, purchasing statistics, profiles of the major competitors, results of surveys and polls of buyers and sellers, forecasts of future ...