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Article: Businesses are Asking One Question: "How Can We Get More Visitors to Our Web Site?".
- Article from:
- Canadian Manager
- Article date:
- September 22, 2000
- Author:
CopyrightCOPYRIGHT 2000 Canadian Institute of Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"We've only had 632 visitors to our Web site in six months. What can we do to get more traffic?"
After a company Web site has been up for awhile, there's a wake up call. It's not working like we assumed it would. We built the site but no one is coming.
This is the most often-heard complaint today. Once it becomes clear the only visitors are either company employees or those who landed on the site by accident, someone starts making noises about "getting on the search engines" as the solution to the no traffic problem.
It isn't surprising that the World Wide Web is littered with thousands of dead sites that have been virtually abandoned by the ...