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Article: Umberto Giannini's new Gunk.
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- November 1, 2000
CopyrightCOPYRIGHT 2000 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Umberto Giannini has launched a range of what it calls hair cosmetics specifically for young hair.
Gunk is aimed at the younger market and, claims the company, features lighter formulas that are specifically designed to style young, healthy hair without weighing it down. According to the company, this is the first time that Umberto Giannini has targeted this particular market. Not only are the products themselves aimed to appeal to this age group, but colourful packaging is also designed to attract the 'trendy young person', and, according to the company, uses bright pinks and oranges to create a look with pizzazz.
Products include Gunk Glamwash ...