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Article: [pound]28m Nicorette account reviews out of BMP DDB.
- Article from:
- Marketing Week
- Article date:
- October 26, 2000
- Author:
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Pharmaceuticals manufacturer Pharmacia is believed to be reviewing the $40m ([pound]28m) international, non-US, creative account for Nicorette, the anti-smoking gum patches and inhaler brand.
The incumbent agency, BMP DDB, won the brand-building and product-specific advertising business for all markets outside the US and Canada two years ago.
According to industry sources, BMP DDB has been asked to re-pitch for the account next week.
But Pharmacia head of public affairs Mary Fran Fareji says: "We cannot confirm whether a review of agencies is taking place".
Pharmacia UK marketing ...