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Article: WPP nets [pound]10m Axa online brief.
- Article from:
- Marketing Week
- Article date:
- October 26, 2000
- Author:
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French finance giant Axa has appointed two London-based WPP agencies to handle the launch account for its online portal, worth an estimated [pound]1Om.
Chime Online will devise the branding strategy, while AMD Advertising will produce the ads, which are likely to include TV, press, posters and online executions.
The portal is scheduled to launch in the first quarter of next year and will offer core savings and investments from Axa Sun Life, with PPP and Axa Insurance contributing a range of health and general insurance products.
The site will also offer banking and share dealing services, through the company's partnership with ...