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Article: MARKETING 101 FOR YOUR LIBRARY MEDIA PROGRAM.
- Article from:
- The Book Report
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Linworth Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOW TO GAIN SUPPORT FROM YOUR BOARD AND ADMINISTRATION
When library media specialists gather, they often talk about their feeling that local school boards and administrators don't fully support the library media program. Underlying this perception is often a kernel of truth. If there is a lack of support for our programs, the reason is often that, as library media specialists, we haven't done enough to inform and persuade. Marketing our programs is a necessity in today's educational environment.
If your board of education and your school district administration are not fully aware of what you do, they cannot be fully supportive. Fortunately, in most ...