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Article: AMV*BBDO takes on the biggest kids web site.
- Article from:
- M2 Presswire
- Article date:
- November 21, 2000
CopyrightCOPYRIGHT 2000 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-21 November 2000-SwapitShop: AMV*BBDO takes on the biggest kids web site (C)1994-2000 M2 COMMUNICATIONS LTD
RDATE:21112000
Abbott Mead VickersBBDO have been appointed to handle the future development of advertising for SwapitShop, the biggest kids internet site in the UK.
SwapitShop.co.uk, who will be spending more than GBP2 million on marketing before the end of 2000, have tasked AMV*BBDO with producing new advertising specifically targeted at the post Christmas period. AMV*BBDO have also been briefed to develop the SwapitShop business in the US and other territories.
Paul Simonet Brand Director of SwapitShop says ' ...