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Article: Fort Worth, Texas-Based Online Travel Firm Vows to Prevail.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- November 22, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nov. 22--FORT WORTH, Texas--The airline ticket is almost the perfect virtual product.
With the increasing popularity of electronic tickets, nothing needs to be shipped. Prices are always different, so tickets take advantage of the Internet's strength as a research tool. What's more, because the airline industry has long been computerized, the technology infrastructure doesn't need to be built from scratch.
For Travelocity.com, the largest online travel site, the question isn't whether plane tickets make sense online. It's whether the company can attract a significant enough share of a burgeoning market to meet its goal of profitability by the end of next ...