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Article: Envoy acquires Leagas Delaney.
- Article from:
- Marketing Week
- Article date:
- November 9, 2000
- Author:
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Leagas Delaney, one of the few remaining independent agencies, has been sold to a Canadian marketing and communications group in a deal worth [pound]59m.
The agency, which counts Barclays, Adidas and Italia Telecom among its clients, has struck a stock and cash deal with Toronto-based Envoy Communications.
Envoy is a holding company which specialises in design, marketing and technology. It floated on the Toronto stock exchange three years ago and has used the funds it raised to make several acquisitions. Leagas Delaney is the company's first major investment in advertising.
Commenting on why the agency sold itself to Envoy -- rather than to ...