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Article: Promoting Hype in Latin America: PROMAX.(PROMAX and BDA Latin America 2000 conference)(Brief Article)
- Article from:
- Video Age International
- Article date:
- November 1, 2000
CopyrightCOPYRIGHT 2000 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As the Latin American TV market continues to expand and evolve into an important player on the international scene, this year's PROMAX & BDA Latin America 2000 conference takes on even greater regional significance as TV's creative professionals meet to discuss the unique challenges posed by the Latin American marketplace.
"PROMAX Latin America is like a lot of our other conferences," Glynn Brailsford, president and CEO of PROMAX & BDA, told Video Age. "It is providing a great educational source in the region. There's a great need for learning and sharing of techniques and new methods and it's a way of educating people about all the changes in the industry that ...