|
|
Article: Selling the concept at Norwalk.(Norwalk Furniture, household items company)(Interview)
- Article from:
- Home Accents Today
- Article date:
- October 1, 2000
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
When Norwalk Furniture launched its first Norwalk -- The Furniture Idea franchise in September 1987, the Ohio-based manufacturer expected the move would give focus to a specialized business: custom upholstery. "What we do touched every aspect of the retail business," says William Gerkin, president of Norwalk -- The Furniture Idea. "It touched the displays, the kind of salespeople we hire, how we pay commissions, how we deliver. To do it properly, we needed to control the execution."
Thirteen years later, the gallery store approach has proved to be a comfortable fit for Norwalk's quick delivery/wide selection formula. With 77 franchised units and 14 company-owned ...
Related newspaper, magazine, and journal articles:
|
|
Article: Comerica and Norwalk Furniture Working Together in ...
PR Newswire;
July 25, 2008 ;
686 words
... ... upholstered furniture sold under the Norwalk, J. Raymond and Hickory Hill ... a network of retail stores, Norwalk - The Furniture Idea, which includes company and ... For information, visit the Norwalk Furniture Web site at http ...
|
|