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Article: Physician practices, like hospitals, need to review priorities in order to survive.
- Article from:
- Healthcare Strategic Management
- Article date:
- September 1, 2000
CopyrightCOPYRIGHT 2000 HCPro, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lower reimbursement rates and stringent managed care contracts have forced hospitals to review their priorities in order to survive. Now it's time for physician group practices--particularly the unprofitable ones --to go through the same process, according to two health care prioritists.
Hospitals need to focus on such key internal and external customers as patients, physicians and employees. Physicians have a somewhat different mix of customers on whom they must focus, according to Kevin Elko, Ed. D., and Cathy Corathers, M.A., who claim to be the first in the health care industry to call themselves "prioritists." They define prioritists as those who focus on ...