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Article: Banks Hoggins O'Shea FCB faces review of 2m Virgin Interactive.
- Article from:
- Marketing Week
- Article date:
- April 6, 2000
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Video games publisher Virgin Interactive is reviewing its 2m advertising business out of Banks Hoggins O'Shea FCB.
Virgin Interactive publishes games for PlayStation, Dreamcast and PC. Its games include Resident Evil 2, Earthworm Jim and Carmageddon. The company was bought in October last year by Paris-based company Titus Interactive.
The decision to review the account has been made by Virgin Interactive European vice-president of marketing Sean Ratcliffe, who joined from EA Sports in January.
Virgin Interactive has used Banks Hoggins O'Shea for four years. The review is understood to include media, which is also ...