|
|
Article: NEWS OF THE WEAK IN REVIEW.(Republican Party and Democratic Party both rank low in public opinion)(Brief Article)
- Article from:
- The Nation
- Article date:
- December 11, 2000
CopyrightCOPYRIGHT 2000 The Nation Company L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
We have long suspected that the two major parties have become like brand names competing for market share. Now it turns out that a study by a marketing research company called FCB Worldwide actually rated the Democrat and GOP names along with sixty other product brands in terms of the intensity of consumers' relationship with them. FCB used fourteen criteria, which it says were developed with marriage counselors and ...
Related newspaper, magazine, and journal articles:
|
|
Article: AFTER THE CATASTROPHE; BUYERS SEEK OPTIONS TO SHOPPING IN ...
WWD;
October 4, 2001 ;
700+ words
... ... buyers looking at buying options outside New York. Retailers needed to buy spring goods, just as New York shows canceled or postponed, and buyers often expressed concerned about travel to New York. A consequence of the attacks, though ...
|
|