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Article: FOOD SAFETY TO PLAY GROWING ROLE FOR AGRIMARKETERS.(American Meat Institute)
- Article from:
- Agri Marketing
- Article date:
- November 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Until 1995, almost no one had heard of GMOs, BSE, or E. coli 0157:H7. Today these terms represent the greatest challenge facing the U.S. agri-food system -- assuring increasingly skeptical customers that the foods they eat are as safe as possible.
"Communicating the safety of food and food ingredients is a new and growing focus of food marketing," says Sara Lilygren, senior vice president for legislative and public affairs at the American Meat Institute. "Consumers want foods that contribute to better health. The marketing of food safety attributes -- such as `irradiated for your safety' -- is a natural extension of the food industry's earlier success with ...