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Article: Survey Finds Custom Publishing Key Relationship Marketing Tool.
- Article from:
- Direct Marketing
- Article date:
- September 1, 2000
CopyrightCOPYRIGHT 2000 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A new survey, commissioned by the Custom Publishing Council (CPC), shows that custom publishing is now an integral part of U.S. companies' Customer relationship marketing mix. This second annual survey indicates that custom publishing expenditure will increase 10.4 percent for the year 2000, compared to a projection of 8.0 percent for consumer magazine advertising expenditure. Last year's survey sized the custom publishing industry at $1 billion plus, with nearly $700 million spent by third party advertisers.
"More and more marketers are recognizing the importance of forming a customer community in order to enhance brand experience," said Jeremy Morris, vice ...