Articles > Newspapers > U.S. Newspapers, Major Markets > Rocky Mountain News (Denver, CO) articles > November 1999

Article: NORTH FACE TURNS TO TV TO BOOST ITS APPEAL.(Business)

Article from:
Rocky Mountain News (Denver, CO)
Article date:
November 7, 1999
Author:
Copyright

Byline: John Accola News Staff Writer

Carbondale-based The North Face is using a television documentary series as part of its strategy to broaden the company's appeal beyond the upscale specialty niche to the broader - and more profitable - $30 billion casual sportswear market.

North Face, which makes heavy-duty outdoor gear and clothing, has signed singer and environmentalist Sting to host the five-episode documentary series, to be aired by the NBC television network.

The hourlong shows will be North Face's first all-out effort to promote its name and high-performance gear to a national television audience.

The first episode is ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: NBC Sports and the North Face to Present New ...
PR Newswire;  January 27, 1999 ;     700+ words ... ... around the world. "The North Face Expeditions" will include ... Shishapangma in Tibet. John Wilcox and his American Adventure ... produced and directed by Wilcox include the first helium ... Network). In addition to Wilcox's award-winning aerial ... view perspectives, The North Face ...

Article: Fire crews in North face largest rise in attacks
The Northern Echo;  February 11, 2008 ;     700+ words ... ... lured into ambushes by hoax calls.FBU regional official Pete Wilcox said: "These attacks are a major cause of concern for firefighters ... invested in initiatives in schools to tackle the problem.Mr Wilcox said: "Fire authorities are being left to deal with this problem ...

Article: The North Face, Inc.
International Directory of Company Histories;      700+ words ...The North Face, Inc. 2013 Farallon Drive San Leandro ... Corporation Incorporated: 1994 as The North Face, Inc. Employees: 859 Sales: $238 ... Accessories and Other Apparel Manufacturing The North Face, Inc., is a manufacturer and distributor ...

Article: The North Face, Inc. Announces Acquisition of La ...
PR Newswire;  July 6, 1998 ;     700+ words ... ... Calif., July 6 /PRNewswire/ -- The North Face, Inc. (Nasdaq: TNFI) announced today ... di Fiemme, Italy. In addition, The North Face has acquired the independently owned ... located in Boulder, Colorado, giving The North Face distribution rights for the La Sportiva ...

Article: The North Face Awarded Million-Dollar Judgment by a ...
Business Wire;  March 3, 2006 ;     700+ words ... ... Outdoor, Inc., (NYSE:VFC) U.S. licensee of The North Face Apparel Corp. and maker of high-quality THE NORTH FACE(R) outerwear and equipment, today announced that The North Face Apparel Corp. was awarded a million-dollar judgment ...

Article: NORTH FACE NOSE-DIVES AS TRADING RESUMES CEO OFFERS ...
Rocky Mountain News (Denver, CO);  May 11, 1999 ;     700+ words ... ... Accola News Staff Writer STOCK WATCH North Face Inc., (TNFIE: Nasdaq) $9.44, up down $2.31. A three-week halt on North Face Inc. stock was lifted Monday, prompting ... offer two months ago. Carbondale-based North Face shares closed at $9.43 after trading ...

Article: The North Face Acquires New Technical Products
PR Newswire;  August 15, 1996 ;     700+ words ... ... Calif., Aug 15 /PRNewswire/ -- The North Face, Inc. (Nasdaq: TNFI) announced today ... providing for a proposed acquisition by The North Face of A-5's product designs and certain ... proposed employment agreement between The North Face and Mr. Middendorf. The Company anticipates ...

Article: The North Face Shows Long-Term Commitment to ...
Business Wire;  August 8, 2001 ;     700+ words ... ... Management and Consulting Company The North Face, the premier supplier of authentic ... the sales efforts in footwear as The North Face expands its footwear line, and One Step ... growth efforts. Henry brings to The North Face over seven years of experience in sales ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives