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Article: CACI secures [pound]4.5m Irish Census task.(Government Activity)(International Pages)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- November 13, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE VERY latest technology is to be used to capture Census data for use for direct marketing and other marketing purposes in Ireland.
The Irish Central Statistics Office (CSO) has awarded the year-long project, worth [pound]4.5m (Ir[pound]5,400,000), to CACI.
It will be the first time the process will make use of 'intelligent' optical character recognition (OCR) technology to process the 2001 Irish Census. The leading-edge technology automates the scanning of Census forms, capturing handwritten responses. In the event that handwriting is questionable, a software-driven voting procedure kicks in to assign the correct response.
The approach should ...