Article: Public relations research expected to grow dramatically. (Report of survey by Ketchum Public Relations)

Article: Primer of Public Relations Research
Public Relations Quarterly;  January 1, 2003 ;     700+ words ...Primer of Public Relations Research, Don W. Stacks, Guilford ... it invaluable. Primer of Public Relations Research, in the words of its author ... exact words unfolding what public relations research is, why it is carried out ...

Article: Excellent Public Relations and Effective ...
Journalism & Mass Communication Educator;  October 1, 2004 ;     700+ words ... ... 2002). Primer of Public Relations Research. New York: Guilford ... 317 Two new books on public relations research and theory offer journalism ... W. Stacks' Primer of Public Relations Research describes public relations ...

Article: Free Publicity: A TV Reporter Shares the Secret for Getting ...
Public Relations Quarterly;  October 1, 2003 ;     700+ words ... ... 12.95 Primer of Public Relations Research, New York: Guilford ... complete one course in public relations research. The system is reminiscent ... changed? The literature of public relations research, specifically Professor ...

Article: New Public Relations Research Explores ...
PR Newswire;  September 16, 2009 ;     700+ words ... ... of 2010. The Institute for Public Relations is an independent non-profit ... professional fields, supporting public relations research and mainstreaming this knowledge ... colloquiums for leaders in public relations. At the successful first ...

Article: Delahaye Medialink Strengthens Marketing and Sales Presence for ...
Business Wire;  July 18, 2002 ;     700+ words ... ... Medialink is positioned to elevate the role of public relations in general, and PR research in particular ... also provides media monitoring and analysis and public relations research to help clients determine return on investment ...

Article: Methodology.(Media Mavens)(Delahaye Medialink public ...
Advertising Age;  September 30, 2002 ;     638 words ...Delahaye Medialink Public Relations Research's system for measuring news media coverage was used to analyze the frequency and quality of appearances by 30 top media professionals ...

Article: BREAKING DOWN THE STAKEHOLDER ENVIRONMENT: EXPLICATING APPROACHES ...
Journalism and Mass Communication Quarterly;  December 1, 2008 ;     700+ words ... ... systematically about segmenting publics in public relations and to enable practitioners to more ... their organizational stakeholders. Public relations practitioners work for organizations ... pubUc relations programs.4 Yet most public relations efforts at stakeholder segmentation ...