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Article: Fortis Health Primed for Kentucky with Focus on Consumer Choice.
- Article from:
- PR Newswire
- Article date:
- November 20, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Customer Value Equation Includes Choice, Service, Commitment
MILWAUKEE, Nov. 20 /PRNewswire/ --
As Fortis Health reenters the Kentucky individual health insurance market, the company is focused on delivering customer value through consumer choice in healthcare, world-class service and a commitment to its customers.
"Fortis Health is setting the pace within the healthcare industry, where companies have generally not taken a consumer-oriented approach," said Ben Cutler, President and CEO of Fortis Health. Cutler added that the customer value philosophy is deeply embedded within the company's culture. "We look forward to bringing consumer choice ...