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Article: American Skiing Company and Nike ACG Announce Partnership.
- Article from:
- PR Newswire
- Article date:
- November 28, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Five-year Agreement Brings Nike ACG Retail and Uniform Programs to Largest
Operator of Alpine Ski and Snowboard Resorts in the U.S.
NEWRY, Maine and BEAVERTON, Ore., Nov. 28 /PRNewswire/ --
American Skiing Company (NYSE: SKI) and Nike (NYSE: NKE) All Conditions Gear (ACG) today announced a five-year retail and marketing partnership that will result in significant brand exposure and increased awareness among both companies' target consumers.
Through this partnership, Nike ACG will become the official outdoor apparel supplier to American Skiing Company's resort personnel. Additionally, American Skiing Company's retail division will become ...