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Article: Demand for domain names falls without brand support ; Ledger domain: Prices drop as defunct dot-coms try to unload old URLs.(Brief Article)(Industry Overview)
- Article from:
- Advertising Age
- Article date:
- November 27, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The window of opportunity for making big money selling promising-sounding domain names to dot-coms is closing fast. From the high point last year when Business.com paid an entrepreneur who was holding the name a record $7.5 million for its domain name, the value of sought-after domain names has crashed, along with the fortunes of many once-hot dot-coms.
Hundreds of domain names were languishing last week on auction site eBay, with prices ranging from $25 to $25,000; very few bids were made on any names and none of the bids topped $1,000. This is in sharp contrast to earlier this year when category-encompassing, one-word domain names were selling for as much as ...