|
|
Article: Kraft's movie Whiz; Cheezy Guy character hawks college-targeted Net `film fest'.(new marketing campaign for Cheez Whiz)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- November 27, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Kraft foods twists itself in a new direction this month with its latest marketing effort for Cheez Whiz, borrowing from the viral marketing tactics of ``Blair Witch Project.'' The national campaign harnesses humor, a budget under $10 million, and the imagination of several writers and filmmakers, hoping to make a big impression on hard-to-reach college students.
Created by J. Walter Thomp-son USA, Chicago, the campaign centers on a tongue-in-cheek character named ``Cheezy Guy,'' who is host of a ``film festival.'' The effort includes five humorous, live-action films on various wacky topics. Each film is about 5 minutes and is being beamed to thousands of college ...
Related newspaper, magazine, and journal articles:
|
|
Article: Baby Ruth, Cheez Whiz, and 'Fat Tub of Goo': 80 ...
The Record (Bergen County, NJ);
March 30, 2003 ;
462 words
...00-00-0000 Baby Ruth, Cheez Whiz, and 'Fat Tub of Goo': 80 Years of Fatball BOB IVRY Date ... in seven years for Schnozz and the last of his career. 1952: Cheez Whiz invented. This new technology will make ballpark nachos possible ...
|
|