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Article: Broadband Sports Partners with adidas America to Create Ad Campaign Website For Kobe Bryant's New Shoe 'THE KOBE'.
- Article from:
- PR Newswire
- Article date:
- December 4, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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adidas Leveraging Bryant's Official AthletesDirect Website to Generate
Awareness Among His Fans
LOS ANGELES, Dec. 4 /PRNewswire/ --
Broadband Sports has partnered with adidas America to create a special area of Kobe Bryant's official Website (www.kobebryant.com) on AthletesDirect, a division of Broadband Sports, that tells the story behind the advertising campaign for Bryant's new shoe THE KOBE. As part of its multimillion-dollar marketing campaign, adidas is leveraging the high-volume traffic to Bryant's Website and Broadband Sports' expertise in creating compelling content to generate targeted awareness for the shoe among Bryant's loyal ...