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Article: Study Ranks Top Buyers In $15 Billion Promotional Products Market.(Brief Article)
- Article from:
- Direct Marketing
- Article date:
- October 1, 2000
CopyrightCOPYRIGHT 2000 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Financial institutions are the single largest purchasers in the $15 billion promotional products marketplace, with healthcare institutions following a close second, according to an independent research study for Promotional Products Association International.
Baylor University conducted the 2000 Top Promotional Buyers study to determine frequent purchasers of promotional products, identify potential new clients for professional distributors and to reveal ...