Article: APPLEJACK TAKES ON MILLION-DOLLAR PLAN LIQUOR STORE TO ADD 14,000 SQUARE FEET.(Business)

Byline: Dina Bunn Rocky Mountain News Staff Writer

Bigger is still better, even when you're already one of the largest discount liquor stores in the country.

Applejack Liquors had outgrown its roughly 28,000-square-foot store at West 32nd Avenue and Youngfield Street in Wheat Ridge, but moving was out of the question.

The 37-year-old business, which has been at its present location since 1974, has great visibility from Interstate 70, said co-owner Jim Shpall. ``People know where we are and they come to us from all over the metro area.''

Moving, in addition, is not so simple when the state only allows a person to hold one liquor store ...

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