|
|
Article: Marketers eye Johnson & Johnson rollout. (Advertising Age reports also on Metropolitan Life's blimp soaring over World Series and Super Bowl XXIII spectators, Conservative Victory Committee aims negative ad campaign at Michael Dukakis)
- Article from:
- PR Newswire
- Article date:
- June 20, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
MARKETERS EYE JOHNSON & JOHNSON ROLLOUT
NEW YORK, June 20 /PRNewswire/ -- Johnson & Johnson, a minor player in the contact lens market, will announce this week its national rollout of the country's first disposable lens, according to an Advertising Age exclusive report (June 20).
The marketer, Vistakon, a J&J subsidiary, is hoping Acuvue, introduced in test market one year ago, will steam up the flat $500 million contact lens market.
Industry leader Bausch & Lomb also plans to compete nationally with its SeeQuence disposable lenses in 1989.
Prescribed only for nearsightedness, which represents 26 percent of the 140 million U.S. ...