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Article: CALIF. GOURMET GROCER CHECKING OUT DENVER TRADER JOE'S COULD ARRIVE BY NEXT YEAR.(Business)

Article from:
Rocky Mountain News (Denver, CO)
Article date:
April 1, 1997
Author:
Copyright

Byline: John Accola Rocky Mountain News Staff Writer

Trader Joe's, a California grocery store phenomenon, has set its sails toward Denver.

The upscale Pasadena-based grocery chain confirmed Tuesday it hopes to expand into the Denver market as soon as late next year.

``We've done a preliminary study of the market, and it looks good to us,'' said John Shields, Trader Joe's president.

Established 39 years ago as a string of convenience stores known as Pronto Markets, Trader Joe's has blossomed into an 93 store-chain with a near cult-like following in California and the Pacific Northwest.

The privately owned company, which competes ...

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