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Article: Ethnic hair accessories go mass.(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- November 6, 2000
CopyrightCOPYRIGHT 2000 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOLTSVILLE, N.Y. -- With people of color substantially outspending Caucasian consumers in the hair care category, having the right items in the store can substantially boost sales for chain drug retailers, says Gary Seidel, national sales manager for B & S Beauty Products.
"When ethnic consumers buy scores of liquid hair products, they must also purchase the right accessories to make these items work," Seidel notes.
One of the nation's leading manufacturer of ethnic hair accessories, B & S is a division of Burmax Co., the nation's oldest and largest distributor of professional beauty care items.
"For a long while ethnic accessories were ...