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Article: Taisho assesses tonic drink sales in new outlets and traditional pharmacies.
- Article from:
- Nutraceuticals International
- Article date:
- December 1, 2000
CopyrightCOPYRIGHT 2000 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Japan's Taisho Pharmaceutical has discovered a growing market of younger people, particularly young women, for its tonic drinks in the massive new sales channels.
The Health and Welfare Ministry's pharmaceutical deregulation on March 31 last year (NIs passim) touched off an explosion in sales of tonic health drinks in Japan, but at the same time forced a basic change in marketing strategy. Prior to the deregulation, sales of Taisho's Lipovitan D and other tonic drinks in the range were limited to pharmacies. But now, tonic drinks are sold in new channels, namely supermarkets, convenience stores and general merchandise outlets.
Kazushi Kamitani of ...
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