Article: PUTTING ALL EMPLOYEES IN 1 BASKET CHIEF PRODUCT SHAPES COMPANY HEADQUARTERS.(News/National/International)

Byline: Carl Quintanilla The Wall Street Journal

NEWARK, Ohio -- Longaberger Co. is putting all its employees in one basket - a very big one.

The maker of hand-woven, wooden baskets and other homey crafts is moving to a new $30 million headquarters: a giant, free-standing replica of the company's trademark basket.

That gives the closely held company one of the more inventive architectural designs to hit corporate America in recent years. With a clay-colored stucco exterior and ``handles'' that tower overhead, the seven-story structure has the look of the real thing.

``Baskets are our signature,'' says Dave Longaberger, the company's ...

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