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Article: PUTTING ALL EMPLOYEES IN 1 BASKET CHIEF PRODUCT SHAPES COMPANY HEADQUARTERS.(News/National/International)
- Article from:
- Rocky Mountain News (Denver, CO)
- Article date:
- November 9, 1997
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Copyright informationCOPYRIGHT 1997 Rocky Mountain News. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Carl Quintanilla The Wall Street Journal
NEWARK, Ohio -- Longaberger Co. is putting all its employees in one basket - a very big one.
The maker of hand-woven, wooden baskets and other homey crafts is moving to a new $30 million headquarters: a giant, free-standing replica of the company's trademark basket.
That gives the closely held company one of the more inventive architectural designs to hit corporate America in recent years. With a clay-colored stucco exterior and ``handles'' that tower overhead, the seven-story structure has the look of the real thing.
``Baskets are our signature,'' says Dave Longaberger, the company's ...
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