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Article: ESPN BRINGS DAREDEVIL TO TOWN CRESTED BUTTE WELCOMES EVEL KNIEVEL AS PART OF X GAMES AD CAMPAIGN.(Business)
- Article from:
- Rocky Mountain News (Denver, CO)
- Article date:
- November 19, 1997
- Author:
CopyrightCOPYRIGHT 1997 Rocky Mountain News. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Erika Gonzalez Mountain News Staff Writer
Crested Butte residents are getting the chance to meet a 1970s icon this week.
Evel Knievel, 58, the motorcycle-riding stuntman who rose to fame by performing death-defying feats, is in the small ski town this week to film a commercial for ESPN's second annual Winter X Games.
The 15- and 30-second spots will begin airing on ESPN's three networks to promote the games, which will be Jan. 15-18 at Crested Butte Mountain Resort.
``He has definitely been a big hit around here,'' said Stephanie Bryson, a spokeswoman for the resort. ``A little Hollywood goes a long way in Crested Butte.''
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