Article: CAN COSBY SAVE CBS? PRESSURE'S ON COMIC TO PUSH UP RATINGS.(Entertainment/Weekend/Spotlight)(Column)

Byline: Dusty Saunders Rocky Mountain News Broadcasting Critic

HOLLYWOOD -- It's not true that CBS stands for Cosby Broadcasting System. It only seems that way.

Bill Cosby returns to the weekly TV wars this fall with a new series, called, not surprisingly, Cosby.

And the network has done everything except produce T-shirts with ``Savior'' printed on them. A loud drumroll, please, to announce that Bill Cosby is THE MAN to hoist the network out of its third-place position in the ratings. At least that's the feeling at the Cosby Broadcasting System.

After all, Cosby ``saved'' NBC in 1984. So why not CBS in '96? I wonder if the television ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!