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Article: Friendship and Fun Are the Lures.(fantasy sports leagues)(Brief Article)
- Article from:
- USA TODAY
- Article date:
- December 1, 2000
CopyrightCOPYRIGHT 2000 Society for the Advancement of Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports fantasy leagues have emerged as a popular marketing tool for professional sports teams and the media organizations that provide team coverage. Ever wonder who is playing and why they play? In a survey conducted by the Sports and Entertainment Academy in Indiana University's Kelley School of Business, Bloomington, these questions and others were answered by students and executives aged 25 to 35 in the sports and entertainment industry. Many renewed their interest in football fantasy leagues with the beginning of the professional football season in September.
The survey found that 80% of respondents participated in fantasy football leagues in the last two ...
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Article: A growing reality; Fantasy sports surpass ...
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January 17, 2007 ;
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... ... players, 7 percent of all fantasy sports participants. Meanwhile ... asking participants what fantasy sports they played aside from those based on major sports leagues. "Fantasy sports is going through an evolution ...
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