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Article: Lily of France sets debut of Body Flex sports bra for Nov.
- Article from:
- WWD
- Article date:
- November 3, 1988
CopyrightCOPYRIGHT 1988 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LILY OF FRANCE SETS DEBUT OF BODY FLEX SPORTS BRA FOR NOV.
NEW YORK -- Lily of France will introduce a patented sports bra during the November market. Called Body Flex, the new style allows independent movement between the front and the back of the bra, said Mark Sandler, vice president and national sales manager of foundations.
Body Flex is of a two-piece fabric construction and has a separate underband. The front and the back of the bra are sewn together only at the top of the shoulder strap, Sandler explained.
Sandler said the sides wrap around the body, adding double support, with the front and back held in place by the wide underband.
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