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Article: Centura Appoints Frankfurt Balkind as Agency of Record.

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PR Newswire
Article date:
December 12, 2000
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Leading Integrated Communications Agency to Develop Brand Campaign

For Launch of Mobile Enterprise Platform

NEW YORK, Dec. 12 /PRNewswire/ --

Centura Software, the world's 19th largest software company, announced its selection of Frankfurt Balkind, a unique cross-disciplinary communications agency, as its agency of record. Choosing from a select pool of several agencies, Centura awarded the contract to Frankfurt Balkind who will develop a global campaign that launches across six continents in the first half of 2001. Annual billings are estimated at $23 million.

Initially, Frankfurt Balkind will focus on rebuilding awareness and ...

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