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Article: LEARNING CURVE.
- Article from:
- Marketing Week
- Article date:
- November 16, 2000
- Author:
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How do you teach sales promotion to someone just out of college? No one seems to know, since those in the industry are not at all sure what should be taught.
Some have a low view of the state of training in sales promotion. "It seems that most courses are designed and run by industry has-beens whose take on the industry is by definition out of date, not relevant and therefore of only limited value," says Jan Millner, managing partner of newly launched youth marketing agency Iris.
This is an unusually controversial take on the state of training in the sales promotion -- but unusual mainly because many others probably agree with it but decline to go on ...